Adina Reyter was born and raised in Los Angeles, California where creativity and entrepreneurship were part of her family.   Inspired by her great-grandmother’s pursuit of the American dream, and shaped by witnessing both the rise and fall of her family’s fashion business, Adina learned the importance of resilience and of building something meant to last. After a stint in advertising, she realized her true passion lay in entrepreneurship (and in a love of fine jewelry). From her apartment, she launched her jewelry brand with a single timeless design—the now iconic Circle Necklace—staying up nights to hand-fill thousands of orders and discovering that success comes from hard work, perseverance, and a sense of optimism.

For Adina, jewelry has always been deep and important.  Fine jewelry is a marker of the most meaningful moments, experiences and people in your life - reminders of the good.  Every Adina Reyter piece is designed to tell a story, and connect people to what matters most. From life’s biggest milestones to its everyday joys, Adina Reyter fine jewelry is made to be lived in, loved, effortless, and deeply personal.

As the brand has grown, Adina’s vision remains clear: to create a company rooted in craftsmanship, meaning, value, and connection - for her customers, her team and the legacy she is building. This is not just jewelry. It is a way to celebrate where you have been, who you are, and everything still to come.